Marathon figures show $6 million for weekend

By on December 16, 2010

Runners, their families and their friends spent more than $6 million during the weekend of the Outer Banks Marathon, providing a nice helping of capital before the Thanskgiving holiday.

Outer Banks Sporting Events reported that 8,339 runners participated in various events over the Nov. 13 weekend, including the full marathon, the half marathon, an 8K, a 5k and a fun run.

Mike Kelly, a founder of the annual event, told the Dare County Tourism Board Thursday that applications for events sought additional data about the runners’ stay here.

The bottom line: $6.17 million.

“I feel that is very acccurate,” he said, “something you can take to the bank.”

The number of runners has almost doubled since the first marathon in 2006 and the weekend has become a top draw during the tourism shoulder season.

“You all have done a great job in a short amount of time,” Tourism Board Chairman Paul Buske said.

Here is some of the data from Outer Banks Sporting Events:

Hotel rooms 2,178 for an average 2.15 days at $85 a room, $398,000.

Rental houses 1,373 for an average of 2.15 days at $525, $1,549,774

Bed and breakfasts 169 for 2.15 days, $30,884.

Total accommodations: $1,978,688.

A formula used by the Outer Banks Visitors Bureau showed that 26,000 people spent $75 a day, for a total of $4,192,500, according to the sports group.

Kelly said that while the event has grown to include nearly all 50 states and several countries, it will have some competition next year. On the same weekend, inaugural events are scheduled for Norfolk, Charlotte and High Point.

“So it’s definitely going to have an impact,” he said.





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