By Submitted Story on April 15, 2021
Thanks to a grant from Rural LISC, a cooperative of NC Small Business Centers in the most rural parts of the state have access to specialized topics and presenters through the remainder of 2021 to assist rural entrepreneurs and businesses adapting and dealing with the impact of Covid to their business. The presentation, “Adapting Big City Marketing Tactics for Small Town Success,” will be presented by Stephen Traversie of Sezen Creative. Originally from New Bern, NC, Traversie is an accomplished marketing executive with experience across multiple markets and countries for top ranked retail, nightlife and hospitality brands. He will discuss “owning your customer” and the implications for different parts of marketing for rural small business owners and entrepreneurs using a 360 approach.