Target in Kill Devil Hills to open on April 2

By on February 22, 2023

(Photo credit: Corinne Saunders/OBV)

“Opens April 2.” A red banner with white lettering and the trademark Target logo, newly displayed on the storefront of the Outer Banks’ first Target, heralds the much-anticipated and fast-approaching first day of business for the store.

The approximately 80,000-square-foot store, located at 1901 N. Croatan Highway in Kill Devil Hills, has been undergoing an extensive remodel from its former life as North Carolina’s last operating Kmart.

A Target spokesperson confirmed the April 2 grand opening date in a Feb. 22 email, noting that the store will provide “an easy, safe, and convenient shopping experience.” The spokesperson declined to answer specific questions or provide details about the opening yet.

“As we get closer to opening the store, we’ll have more specific details to share – including how the shopping experience will be tailored to serve local guests,” the spokesperson said in the email.

When the store opens, it will be the first Target east of Greenville in northeastern North Carolina. The area’s closest store is currently in Chesapeake, Virginia.

As previously reported, the store will include an Ulta Beauty section, CVS, Starbucks and a grocery section. Nine job vacancies are currently posted on the Target website for its Kill Devil Hills location, including one specific to Ulta Beauty and one specific to Starbucks.

Community members have excitedly posted on social media following the store’s progress since October 2020, when Target confirmed its plans to open a store in Kill Devil Hills. The company purchased the property in February 2021.

Original plans to open in 2022 were delayed, but recently, progress has been visible as the storefront was painted red and Target’s signature red balls were installed on the sidewalk parallel to the store.

On the morning of Wednesday, Feb. 22, the store’s parking lot was busy, mostly with construction workers. Mulching had recently been done around the property grounds.

The Minnesota-based retailer opened 23 new stores across the country in 2022, in locations ranging from California to Florida. Stores are designed to “work in and for” their respective communities, according to information on Target’s website.

The company operates a variety of both small-format and large-format stores, with locations in all 50 states and in Washington, D.C. Last year, a new 150,000-square-foot store opened in Katy, Texas, with a footprint about 20% larger than the average Target. A 10,000-square-foot store that opened last year in Pittsburgh, Pennsylvania, is an example of a very small-format store, according to the website.



  • Ronnie

    CVS ? Is the current CVS closing

    Wednesday, Feb 22 @ 4:24 pm
  • Steven

    It’s an awful sign of the times..


    Wednesday, Feb 22 @ 6:40 pm
  • czarina

    Ronnie – FYI ….. Target no longer has their own pharmacy in their stores. They rent space to CVS. But yes, good question on how this affects the other CVS stores on OBX.

    Thursday, Feb 23 @ 5:51 am
  • Hopeful

    I’m hopeful that it will not be geared so much to tourism. I understand this is a tourist location and they are our bread and butter however, not all shoppers are tourists.

    Thursday, Feb 23 @ 9:30 am
  • Toe Jauber

    Ronnie, much like gas stations and car washes, there is always room for more CVS’s and starbucks!

    Thursday, Feb 23 @ 10:44 am
  • Travis

    Given pharmacies are nearly as abundant as Wings stores and banks, I wouldn’t put money on any of the current pharmacies closing anytime soon.

    I don’t quite understand the opposition to Target. It is basically just replacing K-Mart, which was in that location for decades. The status quo isn’t changing so much as it is returning to the balance that existed before K-Mart closed. I’ll be happy not to have to drive all the way to WalMart anymore for some of my shopping needs.

    Thursday, Feb 23 @ 11:21 am
  • Bill

    After 30 + years, it’s time to… SELL AND GET THE HELL OUT !

    Thursday, Feb 23 @ 5:04 pm
  • Dethrol

    @Steven @Bill and anyone else lamenting the passage of time and it’s impact on our little corner of the planet (over, and over, and over again): let me know if you need help loading up your stuff for your exodus from this hellhole. I’ll work for free until the job is done!

    Thursday, Feb 23 @ 6:42 pm
  • Steven

    Yes Dethrol, please help us move out the vacationing tourists and their swimming pools and indoor theaters and elevators, lets bring back the fishermen and folks that enjoy the area for what it is.
    Thank you

    Thursday, Feb 23 @ 9:15 pm
  • Shh

    Old farts are the ones upset about it. The young folks are ecstatic. Some of the people on social media love to complain how much outer banks has changed and it’s not what it used to be thirty years ago. Well, this is what happens when the time passes. It’s still an amazing place to live. Target is a great addition.

    Thursday, Feb 23 @ 11:17 pm
  • Steven

    It isn’t about change, it’s the demographic and rampant destruction issues.

    Friday, Feb 24 @ 1:01 pm
  • Sandflea

    Great! So, who are you going to get to work there?

    Friday, Feb 24 @ 2:49 pm
  • Surf123

    @Hopeful…almost every business that opens here is for the tourists as they are the only reason those stores can open here. The locals are only valuable to them if they are employees. This is similar to the rental companies being only concerned about the renters. Homeowners are the pesky supplier of houses. You might think they care about you and your house(s), but they do not unless it has an empty week or the homeowner is using it a week it could be rented.

    Saturday, Feb 25 @ 8:45 am
  • Steven

    “Young folks are ecstatic”
    You mean the folks on tictok and Instagram and the like? Posters on these social platforms have proven to be pathetic..

    Saturday, Feb 25 @ 8:55 am
  • Johnny Appleseed

    It a great thing that target is opening soon on the OBX! To all the complaining people, complaining won’t help you, you only gender the good going on in the community!

    Saturday, Feb 25 @ 5:54 pm
  • Wayne

    I think it’s great Target is opening Just a replacement for Kmart. But I think it could have been done Little Faster if kill Devil hill Commissioners would require a completion date. I get so sick New construction But that Does not requires Finish date on Permit. Also I hear When the Surf is up They will let employees close the store so they can go surfing

    Sunday, Feb 26 @ 10:44 am
  • KHer

    Wayne, do you want them to rush the job or do it right?

    Monday, Feb 27 @ 8:10 am
  • Sharon

    What kind of cheese do y’all want with your “whine”??

    As a local on the island it’s insane how far we have to drive for basic necessities. The building was already there. Put it to good use. Or would u rather have more tourist souvenir stores in there instead. Personally I cannot wait!!

    Monday, Feb 27 @ 11:10 am
  • Bill

    What a bunch of crotchety people that live here. This was either going to be : another big box store, more houses, ugly apartments, or another wings etc. I think a target is a logical fit, given that it fills the void Kmart left. Complaining on the local news site isn’t going to bring back the 1989 outer banks. We get it, you don’t like anything changing ever, but as a wise man once said, the only constant is change.

    Monday, Feb 27 @ 1:54 pm