By Submitted Story on March 31, 2023
Submitted by the Outer Banks Chamber of Commerce
The Outer Banks Chamber is always working to create a strong business economy for our region. Advocating for solutions to our housing crisis, transportation issues, workforce challenges, and more, we are here for our community. The Chamber understands the challenge of finding and retaining a strong workforce. The following article may hold tips and ideas you can us. As always, if you need anything, please reach out to us at (252) 441-8144 or email Karen Brown, President & CEO at firstname.lastname@example.org
Let’s face it. You can’t throw a rock these days without hitting a Help Wanted sign. If someone wants to work, there is little stopping them on the employer side. (There may be things like childcare or scheduling on the employee’s side but that’s another article.)
If you’re running ads along with all the other employers out there, you’re at the mercy of their budgets—and if they have a larger one than you—they may be able to get their want ads in more effective places more often. A sign in your place of business can also be effective, but only if the right person passes your place. To stand out in this employee’s market, you need to get creative.
Host an event at your place of business around something other than hiring. For instance, if you’re an art studio, host an event around a new artist or a workshop on a painting technique. While people are having fun, enjoying your business and getting to know your staff, let them know what positions you have open. This approach allows you to lead with the culture of your company, which can be a big seller.
Joining the chamber will allow you to meet a lot of new people, but that is only the beginning. Yes, you can share the type of employee you’re looking for and the chamber pros may know someone who’s perfect for you. But don’t stop there. That’s what everyone is doing. Instead, get involved. Volunteer, participate, make your own introductions to uncover who is looking for what. The chamber audience is business minded and working. But don’t just hard recruit. Look to be of service and people will want to help you too.
Get plugged into your local children’s sports program and sponsor a team or work with the PTA at a school in your area. Mention to these entities that you are hiring. Your PTA may have a newsletter you could advertise in or may put you on their website. Sports teams may allow you to hang a banner at their sports complex.
No one wants you to fill those positions more than your overworked team. So give them an additional incentive to get the word out to friends and family. As a bonus, you are less likely to be ghosted by someone who has a connection to your business.
There are local groups on Facebook. Run a search and see what comes up in your area then ask to join them. Each group has rules about posting for businesses but if you’re trying to help with a job and not selling, you likely can post when you want to. These groups are comprised of people who live in the area and those who are interested in moving. Keep this in mind when you post.
Hiring is one of the most difficult challenges facing businesses today. It’s not enough to simply tell people that you’re hiring and what the position pays. For people to want to come to work for you, you need to show them what’s in it for them. Why will they enjoy working for you? What makes your business better than others? Use these creative approaches to find job candidates and then show them why your business is where they want to be.
OBX Sunset Slush
Sea Scape Beach & Golf Villas
Sandy Paws Pet Care OBX LLC
For details and information, go to outerbankschamber.com or check our facebook page.